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TAKING PR THROUGH-THE-LINE FOR McDONALD'S


“One’s lovin’ it” – our creative response for McDonald’s sponsorship of the Queen’s Platinum Jubilee Pageant – was a a PR idea that was picked up and pushed through-the-line across every channel from TV, to outdoor, to CRM, to social, and in-store. 

 Our output included a re-recording of the iconic five note jingle with the Royal Philharmonic Orchestra (”ba da ba ba baaa”) which replaced the original on TV end frames for four days (including a hero spot during the BGT final), plus nationwide out of home campaign, production of bone china packaging, app promotions, TikTok duets, in-store digital takeovers across the entire 1,400 restaurant estate and still quite a bit more besides.

We watched as “one’s lovin’ it” built from a PR idea into a multi-channel behemoth that cut-through at one of the most cluttered PR times of the year to make it one of the most impactful integrated marketing campaigns in the brand’s history.