SCORING SEO VALUE FOR FORBES ADVISOR
Forbes Advisor came to us to help improve their online visibility and search performance. The brief? Deliver campaigns and high-quality backlinks for their specific product channels, as well as reactive expert commentary opportunities.
Our January campaigns saw us tap into the insight that economic turmoil was making credit card usage more prevalent, while homeownership and financial independence was becoming less and less likely. Our research tackled the issues that mattered to Brits, backing up the insights with strong data to demonstrate the financial difficulties people were facing.
We delivered the best ever month for Forbes Advisor, reaching a record coverage total for the business. In one month alone, our coverage scored 58% of our quarterly KPI, with our points total based on factors including a high volume of links, strong anchor texts and hyper-relevant landing pages, scoring 1,097 of the 1,900-point target.